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Once Upon A Time- Edwin Martinez Reserve Lots

Once Upon A Time- Edwin Martinez Reserve Lots

1 total reviews

  • Tastes like: Edwin's: Creamy Chocolate, White Nectarine, Raspberry Syrup - Espresso: Fudge Brownie, Chocolate Cake, Turkish Apricots
  • Medium Brown
  • Seed Dried (Washed)
  • Lively, Syrupy, and Classic
Regular price $18.00 USD
Regular price Sale price $18.00 USD
Sale Sold out
Shipping calculated at checkout.

Finca Vista Hermosa is the coffee that is most close to our hearts. Back in 2004 when we had just begun roasting at our previous coffee roasting company, we made a fortuitous connection with Edwin Martinez. We ended up buying our first coffee from him. And we were the first roaster he had sold his coffee too. A 20 year friendship started with a phone call and continues to this day.

We are incredibly excited to once again offer the impeccable coffees that the Martinez family always produces. 

For this Once Upon A Time Project offering Edwin and his team at the farm selected their two favorite lots from the entire harvest. They cupped hundreds and hundreds of day lots and took meticulous notes. In the end two special coffees stood head and shoulders above the rest (which is no easy task given the incredibly high quality of all of Edwin's coffees!)

They chose one lot that they knew would be incredible prepared as espresso, and one lot that sparkled like diamonds in the cup. Edwin sent us a message when they first decided to separate these special coffees and bring them in to the U.S. We said YES! immediately and bought several bags of each. When they arrived and we got to taste them we literally broken down in tears of joy. These two coffees are spectacular and are some of the best coffees we have ever tasted from Edwin's farm in 20 years of working with him. 

For this special Once Upon A Time Project release you get to taste both of these coffees side by side:

  • Finca Vista Hermosa - Edwin's Reserve
    • We taste: Creamy Chocolate | White Nectarine | Raspberry Syrup
  • Finca Vista Hermosa - Espresso Reserve
    • We taste: Fudge Brownie | Chocolate Cake | Turkish Apricots

Each coffee is packaged in our Sprudge Award winning magical coffee tubes, 125g of each coffee, fresh roasted and shipped directly to you.

Finca Vista Hermosa

On a high slope surrounded by the lush valleys and ridges, Finca Vista Hermosa is indeed the vantage point of a Beautiful View. Our family farm is a prime example of Huehuetenango fertility, and there's a good reason it's base camp to so many roaster visits over the years. Heavily invested in ecologically sound and healthy farming practices, the farm represents the rich legacy of three generations pouring their hearts into this region.

Lots range from 1400 to over 1900 MASL, and produce purely SHB coffees. The majority of coffee plants grown are Bourbon, Caturra, and Catuaí varieties. Vista Hermosa is separated into more than eight micro-lots by altitude and variety, from our first lot, Michicoy, to the highest lots surrounding our wet mill.

Learn More About Edwin's Farm

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Farm Information

Farm info

When Don Felipe Martinez began cultivating coffee in the remote highlands of Huehuetenango, he could not imagine his legacy. It was 1957, a time when roads in this part of San Pedro Necta were few and far between. Most folks didn't have trucks much less electricity. After picking his cherry, Felipe would rent time on a neighboring wet mill and sleep on the drying patio to guard his harvest. Then, he'd borrow a pack mule and walk the many miles to the main road to wait for a buyer to come by and pick up his parchment.

finca vista hermosa Guatemala coffee

In the sixty three years since Don Felipe founded Finca Vista Hermosa, a lot has changed. Electricity and dirt roads have come to the steep mountainsides of Huehuetenango. Most smallholder farmers have their own wet mills. But access to the specialty market is still limited, and most farmers still operate at a loss. The commodities market does not work to the benefit of most Guatemalan producers. About twenty years ago, Felipe's grandson Edwin Martinez had a vision to directly connect smallholder farmers in Guatemala with quality-driven roasters around the world for sustainable relationships. With many failures and a bit of success, Edwin began importing the family's coffee to the US, and began working with neighboring producers the family knew well. Over the years, this vision has shaped into Onyx Coffee. We represent over forty producing families in Guatemala and partner with roasters all over the world, many whom have transformed the lives of farming families like ours.

finca vista hermosa Guatemala coffee

On a high slope surrounded by the lush valleys and ridges, Finca Vista Hermosa is indeed the vantage point of a Beautiful View. Our family farm is a prime example of Huehuetenango fertility, and there's a good reason it's base camp to so many roaster visits over the years. Heavily invested in ecologically sound and healthy farming practices, the farm represents the rich legacy of three generations pouring their hearts into this region.

Lots range from 1400 to over 1900 MASL, and produce purely SHB coffees. The majority of coffee plants grown are Bourbon, Caturra, and Catuaí varieties. Vista Hermosa is separated into more than eight micro-lots by altitude and variety, from our first lot, Michicoy, to the highest lots surrounding our wet mill.

finca vista hermosa Guatemala coffee

In addition to a deliberate focus on our own quality and development, the family is keen to see positive change in the community and region. Each month, we host on-site agronomist visits for neighboring farmers to learn — some travel for hours with a mind to improve their own farms. After harvest each year, Don Edwin Martinez leads a small group of doctors, dentists, and veterinarians into the remote highlands of Huehuetenango, to support indigenous communities and their livelihoods.

finca vista hermosa Guatemala coffee

Country: Guatemala
Region: Huehuetenango
Farm: Finca Vista Hermosa
Varietal: Caturra, Catuai, Bourbon
Process: Washed
Altitude: 1,750 MASL
Exporter: Onyx Coffee
Importer: Onyx Coffee

    Parameters

    Brew Parameters

    Torque Coffee Brew Guide

    Espresso Parameters

    Financial Transparency

    * Producer Price (lb): $4.75 green
    * Farmer green coffee price NOT FOB price
    * transport, customs, export, insurance and other FOB costs are below
    * FOB to EXW costs (lb): $1.05
    * Transport Costs (lb): $.45
    * Final Landed Cost: $6.25
    * Roasting weight loss ~18%
    * Roasted cost per pound $7.38
    * Torque costs to roast, pack & ship coffee: $7.25 /lb
    * Final cost: $14.63 /lb

    Proportional Pricing

    Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

    Here's the game-changer: Coffee producers were pre-paid a guaranteed 20% upfront based on the retail price of their coffee. Simple. Transparent. Fair. We call it Proportional Pricing©. Pay more, they earn more. This reshapes the value equation.

    No more opaque systems. No more exploitation. We start with the value you see on the shelf, ensuring 20% flows back to the hands that cultivate your cup. It's called Proportional Pricing©, a seismic shift in coffee's worth chain. It's farmer equity, pure and simple.

    We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

    torque coffee proportional farmer equity

    Sustainability Info

    Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.

    The Torque Coffee Bag

      

       

      100% Plastic Free

      100% Compostable & Biodegradable 

      100% Plant Based

      plastic free packaging

       

      We have partnered with Better Packing Co to be even more carbon Beautiful!

      Every order is packed loving in either:

      the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent. 

      YES THESE bags are made of freaking limestone!

      zero pack mailer

       The Zero Pack is a truly remarkable process! 

      CARBON NEUTRAL
      We offset any carbon emission from this already low energy production process.

      • Production of these mailers is solar-powered and uses no water, acids or bleaches. It's also 'zero waste' because all off-cuts can be put 'back in to the pot' and recycled.

      ------------------

       

       For larger multi bag orders and for wholesale orders we use the equally brilliant

      BAMBOO Box!

      These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable. 

      Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
      • Water-based printing ink.

      bamboo shipper