Apply torque to bring coffee into equilibrium. Value coffee producers, be carbon beautiful & share coffee love.
We're Coffee People
We are Andy & Nanelle Newbom and we are two Coffee Lifers.
In our whirlwind journey through coffee over the last 21 years we have been hands-on in nearly every aspect of the industry. We have been baristas, bar backs, cashiers, roasters, machine techs, green coffee buyers, coffee trainers, barista & roaster competitors, cuppers, judges, wet & dry mill operators, exporters, importers, and coffee brokers.
We're People people
We have done many things in coffee, while visiting and even living in coffee producing countries, and having a multitude of amazing life-changing experiences. The one true constant is people. Coffee people to be exact. Coffee people are simply the best people, period.
If you know us you already know that we are both madly in love with coffee. But you also know that our true love, our deepest heart, is our love for all the wonderful, crazy misfits and dreamers we call coffee people. And if you don’t know us yet, but you are here now, then we will gladly call you coffee people. Let’s get to know each other through coffee.
Why we are
Coffee that's easy to love:
We aim to show that amazing coffees sourced with intention and focus, roasted exquisitely and blended culinarily can achieve immense sweetness, clarity and balance. That paying more for quality coffees without requiring producers harness some bizarre acid reflux fermentation, or rare genome splicing, means that they can focus on sweetness and quality and deliver their best work.
In short we aim to deliver incredible coffees that delight your senses and that you can drink cup after cup and still crave more. No guesses, no quizzes, no misses and no weird stuff. Sweetness is king.
Coffee that shares the love:
We want to bring the coffee industry into equilibrium. Our goal is to break the coffee supply chain. Break it by torquing the value balance. Give value where value is due. Its simple: we value the producers work based on the value to us. 20% of the retail price of the coffee is due the producer.
We put the power in your hands. You are the torque that breaks the chains and forces equilibrium. Your choices create a new triangle chain and rebalance risk and reward. No feel good stories, no comforting words. Just proof backed by data.
The Tao of Torque:
- Sweet Coffee Compositions - (Farm Profiles x Roast Profiles) + Blend Ratios
- Proportional Pricing - (Retail Price X 20%) = Producer Portion
The idea is you say YES! I like what you are doing. And I want to smash that subscribe button so I get every tasty drop.