The Tao of Torque Coffees
Tasty coffees & 20% to farmers? Right on!
Good Words
As a grower, exporter and importer I find measuring impact is complex. Torque’s model is refreshingly simple and clear!
There’s a refreshing simplicity to Proportional Pricing that in a lot of ways mimics where specialty coffee is—or is trying to be at least.
Understanding the ramifications of coffee pricing on every person in the process is challenging. Torque Coffee unpacks the complexities & presents the information approachably. & they give you a great coffee to drink while you learn.
Torque is the next stage in coffee supply chain evolution. We want to consistently care for farmers but systems need to change in order to do it. Torque provides a platform that others should mimic to make proportional pricing the norm.
Torque Coffee’s new Proportional Pricing model ensures equity for coffee producers. Torque pays producers 20% of what a bag of coffee costs the consumer. Simple.
The experience of delivery and the mission and quality are a testament to turning the tables on premiums for producers
