We Aim To Break The Coffee Supply Chain.

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Here's the game-changer: Coffee producers were pre-paid a guaranteed 20% upfront based on the retail price of their coffee. Simple. Transparent. Fair. We call it Proportional Pricing©. Pay more, they earn more. This reshapes the value equation.

No more opaque systems. No more exploitation. We start with the value you see on the shelf, ensuring 20% flows back to the hands that cultivate your cup. It's called Proportional Pricing©, a seismic shift in coffee's worth chain. It's farmer equity, pure and simple.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

Simple Transparency

Coffee producers were pre-paid a guaranteed 20% upfront based on the retail price of their coffee. Simple. Transparent. Fair.

Reverse Engineering Value

All of us in Specialty coffee agree that coffee producers are vitally important, but there's no clear method of deciding how much of the value of their coffee Producers should receive. Torque suggests a new approach we call "Proportional Pricing." This means the price a producer gets is linked to the value the coffee brings to the roaster. Torque's method gives producers 20% of the retail price of each bag of coffee. This shifts the supply chain's value equation, letting customers decide the worth of the coffee they buy, knowing exactly how it helps the producer. And it's all straightforward—no complicated math, lengthy reports, or emotional stories.

The Torque Coffees Green Coffee Guide

Torque Coffees is pioneering a unique and radically different approach to the coffee value chain. The current coffee value chain starts at the commodity market price of generic green and tries to come up with some amount of add-ons to make that base commodity price deliver value to specialty coffee producers.

Torque Coffees reverse engineered the coffee value chain (GVC) and we start from the value to the consumer for a bag of roasted coffee and assign a preset percentage of that consumer price as due the coffee producer. Its farmer equity.

We use the economic definition of equity which is “The right to share in the appreciation in value.” We believe that is the bare minimum foundation of a balanced, equitable coffee industry. And that is our ultimate goal. To break the chains of inequality and bring coffee into balance.

Download The Torque Proportional Pricing Guide V1.5

Join The Revolution

Join the coffee revolution! Embrace Proportional Pricing and transform the industry. Imagine a world where coffee isn't just a commodity, but a vital part of a fair value equation. We're on a mission to connect with those who share our passion. Let's revolutionize coffee buying together and create a more equitable future. Join us!

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