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Fresh Cup: Torque Coffee’s New Proportional Pricing Model Ensures Equity

From FreshCup Magazine 

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The coffee industry is mired in opaque pricing structures, especially the further away consumers get from the cup in their hand. The world of paying farmers seems shadowy and distant from the perspective of an aesthetically-decorated cafe in the United States. Wife and husband team Nanelle and Andy Newbom are trying to change that with their new roasting company, Torque Coffee. Founded in San Diego, California, Torque is exploring a new pricing model called Proportional Pricing. 

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Andy Newbom, who helped found the Barista Guild in 2003, has long been searching for better ways to pay farmers and get consumers on board. With Proportional Pricing, “we hope to change the entire value equation of specialty coffee,” Andy Newbom explained. “All of us in specialty coffee agree that coffee producers are valuable, but we haven’t agreed on how to assign that value, who assigns it, or how to convey it through the supply chain.”




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Beautiful Coffees

Roasted to order & hand-packed in our rad Torque Coffee Box, every coffee is a beautiful taste experience designed to be enjoyed, cup after cup, smile after smile.

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Radical Equity

When you buy a box of Torque coffee the coffee producer (farmer or cooperative) was pre-paid 20% of the retail price you paid. Proportional Pricing is the Producers Equity.

Easy To Love

Relax knowing that every coffee is delivered in recycled, reusable & compostable packaging, & will be sweet & balanced, simple to brew, & a joy to drink.

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