icon Skip to content

DCN: Startup Torque Coffee is a Force for Change in How Coffee is Valued

Daily Coffee News - Nick Brown | May 27, 2022

 

Startup Torque Coffee is a Force for Change in How Coffee is Valued

Reflecting decades of pent-up progressive energy in the specialty coffee industry, a new coffee roasting company called Torque Coffee is seeking to be a force for change in coffee’s value structure.

Specifically, the company is basing the purchase price for high-quality arabica green coffee on what it is worth, rather than on what it costs.

Created by coffee roasting veterans Nanelle and Andy Newbom in San Diego, Torque Coffee is built upon a model the Newboms call “proportional pricing,” through which coffee farmers or producers are paid a fixed percentage price associated with the retail price of the roasted coffee bag.

Daily Coffee News Coffee roaster

 

Read More:

0 Comments

There are no comments yet. Be the first one to post one!

Leave a comment

Please note, comments must be approved before they are published.

Beautiful Coffees

Roasted & shipped same day, each bag of coffee is beautiful taste experience that is designed to be enjoyed, cup after cup, smile after smile.

Radical Equity

When you buy a bag of Torque coffee the coffee producer (farmer or cooperative) was pre-paid 20% of the price you paid. Proportional Pricing is the Producers Share.

Easy To Love

Relax knowing that every coffee is delivered in recycled, reusable & compostable packaging, & will be sweet & balanced, simple to brew, & a joy to drink.

Get Beans