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DCN: Startup Torque Coffee is a Force for Change in How Coffee is Valued

Daily Coffee News - Nick Brown | May 27, 2022

 

Startup Torque Coffee is a Force for Change in How Coffee is Valued

Reflecting decades of pent-up progressive energy in the specialty coffee industry, a new coffee roasting company called Torque Coffee is seeking to be a force for change in coffee’s value structure.

Specifically, the company is basing the purchase price for high-quality arabica green coffee on what it is worth, rather than on what it costs.

Created by coffee roasting veterans Nanelle and Andy Newbom in San Diego, Torque Coffee is built upon a model the Newboms call “proportional pricing,” through which coffee farmers or producers are paid a fixed percentage price associated with the retail price of the roasted coffee bag.

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Beautiful Coffees

Roasted to order & hand-packed in our rad Torque Coffee Box, every coffee is a beautiful taste experience designed to be enjoyed, cup after cup, smile after smile.

torque coffees proportional pricing

Radical Equity

When you buy a box of Torque coffee the coffee producer (farmer or cooperative) was pre-paid 20% of the retail price you paid. Proportional Pricing is the Producers Equity.

Easy To Love

Relax knowing that every coffee is delivered in recycled, reusable & compostable packaging, & will be sweet & balanced, simple to brew, & a joy to drink.

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